Territorial cooperation and cross-border cooperation

Committed to the launching in 2007 of L’Autre Canal – a new breed of venue at the time with modular capacity enhanced with several rehearsal and recording facilities targeting a regional audience – in Nancy/France, Jean-Christophe GERARD had then been commissioned to foster through a relevant networking, cross-boarding initiatives within the Greater Region. This process has started with a project coined Multipistes which was officially launched in July 2012 for a 3-year period, thanks to a significant ERDF co-financing grant.

Pioneering operators then have been since then jointly running the eponymous network with a common ambition : support talented newcomers and their entourage by helping them to gain access to a professional practice, both as artists and musical projects’ agents and promoters. COVID crisis, though preventing circulation throughout the network’s hinterland, lead stakeholders to adapt and re-invent ways and means to address their target audiences, whose core beliefs and career paths had been deeply affected by the situation.

Latest cooperation achievements are:

Initiative Pop, implemented during the crisis, an innovative capacity building program for DIY artists and professionals, granted by CREATIVE EUROPE and due to relaunch for a second improved season.

Litmus, another training and community building project meant to trigger and facilitate grass-roots and joint initiatives targeting high standards of environmental and social responsibility, supported by ERASMUS+.

This open partnership has developed along those years a significant and recognized expertise and members participate in several sectorial bodies, be they local regional and national and its activity now goes transnational, with renewed perspectives, always bound by general interest.

With more than 25 years of experience in the music industry, Corinne Sadki started her career in labels, building a marketing expertise in music. In 2016, she joined Le Bureau Export, as Director of Studies, Communication and Digital Development and she is involved in European issues as President of EMEE in favour of the development of music at European level.

Within the Centre National de la Musique, she is an Advisor in charge of Europe and gender equality, supporting professionals on European issues and working towards equal access of women and men to the music business.

Cassandre Bordet is in charge of the Attractiveness and Cultural Outreach Department at the Department of Culture, Patrimony and Memorial.

The Grand Est Region has a cultural policy that is strongly focused on cross-border and European development. Within the Department of Culture, Patrimony and Memorial, the department of Attractiveness and Cultural Outreach has the mission, among others, to ensure that all regional cultural actors benefit from the European roots of the Grand Est Region.

It is a matter of providing them with the best possible support in their cross-border mobility, but also of ensuring, in conjunction with all the partners, the improvement of the general conditions, in order to allow the development of a true cross-border cultural area between the Grand Est and its neighboring countries.